Douyin Mall Reports Growth in Merchants Reaching Double 11 Sales Milestones

1 reports 1 reporting sources 1 day agoNew

Understand the event

AI overview

Douyin Mall said the number of merchants whose coupon-driven sales exceeded 10 million yuan rose 74% year over year on the opening day of its 2026 Double 11 shopping festival, which began October 15. The platform also reported a 30% increase in first-time Double 11 creators exceeding 1 million yuan in sales. The number of merchants exceeding 1 million yuan in product-card sales rose 103%, while the number exceeding that threshold in search-driven sales increased 111%. These figures measure growth in the number of sellers reaching specific sales thresholds.

Generated by AI from reports · Updated 1 day ago

Latest development10/17 12:16 (UTC+8)

Douyin Mall’s Double 11 First-Day Data Shows 74% Growth in Merchants Exceeding 10 Million Yuan in Sales 雷锋网

Report timeline

Follow the reports to explore different sides of the event.

10/17

12:16
雷锋网
Douyin Mall’s Double 11 First-Day Data Shows 74% Growth in Merchants Exceeding 10 Million Yuan in Sales
Douyin Mall said sales coupons helped drive a 74% year-over-year increase in the number of merchants whose sales exceeded 10 million yuan on the first day of its 2026 Double 11 shopping festival. The event opened on October 15. Other year-over-year increases included 30% in first-time Double 11 creators exceeding 1 million yuan in sales and 103% in merchants exceeding 1 million yuan in product-card sales.

The same kind of briefing as the one above: a few stories worth reading. Free. Mail starts after you confirm, and every letter has a one-click unsubscribe. Read a past issue

Event heat trend

可比范围当前: 4
Peak within comparable coverage: 910/17 15:00 (UTC+8)
近 24 小时变化: -49%

Trends compare the same continuously observed participants, which may cover fewer sources than current heat. Point or click to inspect hourly heat, or use left and right arrow keys.

Keep reading

Latest daily · Issue 25DeepSeek releases DeepSeek-V4.1-Flash-1017 on its website, app, and API