Douyin Mall’s Double 11 First-Day Data Shows 74% Growth in Merchants Exceeding 10 Million Yuan in Sales

What happened

Douyin Mall said sales coupons helped drive a 74% year-over-year increase in the number of merchants whose sales exceeded 10 million yuan on the first day of its 2026 Double 11 shopping festival. The event opened on October 15. Other year-over-year increases included 30% in first-time Double 11 creators exceeding 1 million yuan in sales and 103% in merchants exceeding 1 million yuan in product-card sales.

The story so far

Douyin Mall said the number of merchants whose coupon-driven sales exceeded 10 million yuan rose 74% year over year on the opening day of its 2026 Double 11 shopping festival, which began October 15. The platform also reported a 30% increase in first-time Double 11 creators exceeding 1 million yuan in sales. The number of merchants exceeding 1 million yuan in product-card sales rose 103%, while the number exceeding that threshold in search-driven sales increased 111%. These figures measure growth in the number of sellers reaching specific sales thresholds.

Keep reading

Trending now

1. 1DeepSeek Releases V4.1-Flash-1017, Now Available on Ollama Cloud With US Hosting
2. 2Meta Removes Business Terms Language That Raised Website Scraping and AI Training Concerns
3. 3Google DeepMind Says Four Gemini 4 Argon Agents Beat Minecraft Without Human Help
4. 4Anthropic Says Claude Reconstructed Five NIST Elliptic-Curve Seeds Using a Timestamp-Initialized Generator