Google Launches Universal Cart Across Gemini and Search in the US

Leiphone reports that seven brands posted strong results during the opening phase of Douyin Mall’s 2026 Double 11 shopping festival through product planning, live-streaming, creator partnerships, promotions, and smart tools. Baishiqueling’s first-day paid GMV rose 249% year over year, while Babudou used AI tools to produce more than 1,000 content pieces and doubled its first-day GMV. The platform says the sale is ongoing and that it will continue offering resources, support policies, and Qianchuan advertising tools.

Google launched Universal Cart for U.S. users, letting shoppers save and track products from multiple retailers across Search and the Gemini app. The tool offers price-drop and restock notifications and can account for credit card perks and surface promo codes. Checkout uses Google’s Universal Commerce Protocol, an open standard designed to connect AI agents and retailers.

Google is rolling out Universal Cart in the US across the Gemini app and Google Search, letting users save products from multiple retailers in one shared cart. It provides price drop and restock notifications, displays relevant promotional codes, and supports payment through Google Wallet or checkout with retailers directly. Gmail and YouTube integrations are planned, but Google has not announced a timeline.