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ProductsTechCrunch · AIRelayed· Lauren Forristal·· 2 days ago

Google’s Universal Cart shopping tool launches in the US

Who
Google
What
rolls out Universal Cart across the Gemini app and Google Search in the US
Quote
Google on Thursday said “Universal Cart,” a tool that lets users collect and monitor products they find across search and in the Gemini app, is now available to U.S.

What happened

Google launched Universal Cart for U.S. users, letting shoppers save and track products from multiple retailers across Search and the Gemini app. The tool offers price-drop and restock notifications and can account for credit card perks and surface promo codes. Checkout uses Google’s Universal Commerce Protocol, an open standard designed to connect AI agents and retailers.

Reported by 2 sources

    The story so far

    Google has launched Universal Cart for US users across Search and the Gemini app, letting shoppers save and track products from multiple retailers in one shared cart. The tool sends price-drop and restock notifications, surfaces relevant promotional codes, and can account for credit card perks. Users can pay through Google Wallet or check out directly with retailers; checkout uses Google’s Universal Commerce Protocol, an open standard designed to connect AI agents and retailers. Google also plans to integrate Universal Cart with Gmail and YouTube.

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