Seven Brands Use Merchandise and Campaign Strategies to Grow During Douyin’s 2026 Double 11 Sale

What happened

Leiphone reports that seven brands posted strong results during the opening phase of Douyin Mall’s 2026 Double 11 shopping festival through product planning, live-streaming, creator partnerships, promotions, and smart tools. Baishiqueling’s first-day paid GMV rose 249% year over year, while Babudou used AI tools to produce more than 1,000 content pieces and doubled its first-day GMV. The platform says the sale is ongoing and that it will continue offering resources, support policies, and Qianchuan advertising tools.

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