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Disney and Adobe Team Up on Artist-Led Generative AI

2 reports 2 reporting sources first reported Updated 3 days ago

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AI overview

The Walt Disney Company and Adobe announced a multiyear partnership to develop custom, artist-led generative AI models for Disney productions. Through Adobe Firefly Foundry, the companies will tailor models to Disney properties. Disney will also get early access to Adobe technology for its theme parks, cruise line and ESPN content. Adobe will support creative workflows at Walt Disney Studios and explore uses for ESPN. The partnership sets out plans for these tools and access; it does not report that the models have been built or deployed.

Generated by AI from reports · Updated 3 days ago

Latest development11/10 00:54 (UTC+8)
Disney and Adobe Partner to Build Custom AI Tools for EntertainmentThe Decoder

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Report timeline

Follow the reports to explore different sides of the event.

11/10
  1. The Decoder
    Disney and Adobe Partner to Build Custom AI Tools for Entertainment

    Disney and Adobe announced a multi-year partnership at Adobe MAX to build custom AI tools for Disney productions. Adobe says it will use Firefly Foundry to create models trained on knowledge of Disney characters, environments, and visual styles, with commercially safe, production-ready output. Disney will also get early access to new Adobe technology for its theme parks, cruise line, and ESPN content.

11/9
  1. The Verge · AI
    Disney and Adobe Partner to Develop Generative AI Tools

    The Walt Disney Company and Adobe announced a multiyear partnership to develop proprietary, artist-led generative AI models for Disney’s production pipeline. Disney will get early access to Adobe technologies for its resorts, cruise line, and ESPN content. The companies say the models will be tailored to Disney properties, with Adobe also supporting creative workflows at Walt Disney Studios and exploring uses for ESPN.

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1911/10 02:00 (UTC+8)
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