- Who
- The Walt Disney Company and Adobe
- What
- announced a multiyear partnership to develop proprietary artist-led generative AI models and provide Disney early access to Adobe technologies
- When
What happened
The Walt Disney Company and Adobe announced a multiyear partnership to develop proprietary, artist-led generative AI models for Disney’s production pipeline. Disney will get early access to Adobe technologies for its resorts, cruise line, and ESPN content. The companies say the models will be tailored to Disney properties, with Adobe also supporting creative workflows at Walt Disney Studios and exploring uses for ESPN.
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See the full storyDisney and Adobe Team Up on Artist-Led Generative AIReported by 2 sources
The story so far
The Walt Disney Company and Adobe announced a multiyear partnership to develop custom, artist-led generative AI models for Disney productions. Through Adobe Firefly Foundry, the companies will tailor models to Disney properties. Disney will also get early access to Adobe technology for its theme parks, cruise line and ESPN content. Adobe will support creative workflows at Walt Disney Studios and explore uses for ESPN. The partnership sets out plans for these tools and access; it does not report that the models have been built or deployed.