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Disney and Adobe Partner to Build Custom AI Tools for Entertainment

The Decoder· Maximilian Schreiner·· 3 days agoDisney bets on Adobe's Firefly to create brand-safe AI models for its entertainment empire
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Who
The Walt Disney Company and Adobe
What
announced a multiyear partnership to develop proprietary artist-led generative AI models and provide Disney early access to Adobe technologies
When
Quote
The multi-year partnership was announced at Adobe's MAX conference .

What happened

Disney and Adobe announced a multi-year partnership at Adobe MAX to build custom AI tools for Disney productions. Adobe says it will use Firefly Foundry to create models trained on knowledge of Disney characters, environments, and visual styles, with commercially safe, production-ready output. Disney will also get early access to new Adobe technology for its theme parks, cruise line, and ESPN content.

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See the full storyDisney and Adobe Team Up on Artist-Led Generative AI

Reported by 2 sources

    The story so far

    The Walt Disney Company and Adobe announced a multiyear partnership to develop custom, artist-led generative AI models for Disney productions. Through Adobe Firefly Foundry, the companies will tailor models to Disney properties. Disney will also get early access to Adobe technology for its theme parks, cruise line and ESPN content. Adobe will support creative workflows at Walt Disney Studios and explore uses for ESPN. The partnership sets out plans for these tools and access; it does not report that the models have been built or deployed.

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