AliExpress Reports Brand+ Sales More Than Doubled on Singles’ Day Opening Day

AliExpress said Brand+ brand sales on the first day of its overseas Singles’ Day promotion rose more than 200% year over year, with penetration exceeding 50%. Sales grew 181% in the EU and more than fourfold in the US and South Korea. The article also reports that several brands, including Oukitel, Zendure and Laresar, each exceeded $1 million in sales that day.

AliExpress said Brand+ brand sales on the first day of its overseas Singles’ Day promotion, which opened on November 1, rose more than 200% compared with the same promotional day last year. Brand+ penetration exceeded 50%, and new brands with million-dollar sales emerged. AliExpress launched its Brand+ global expansion plan in 2025 and this year introduced a global growth plan for Chinese brands with Tmall.