AliExpress Brand+ Sales Rose More Than 200% on Singles’ Day’s First Day

What happened

AliExpress said Brand+ brand sales on the first day of its overseas Singles’ Day promotion rose more than 200% year over year, with penetration exceeding 50%. Sales grew 181% in the EU and more than fourfold in the US and South Korea. The article also reports that several brands, including Oukitel, Zendure and Laresar, each exceeded $1 million in sales that day.

Read next