AliExpress Brand+ Sales Rose More Than 200% on Singles’ Day’s First Day
速卖通双11开门红！品牌成交同比大涨200%
- Who
- AliExpress
- What
- reported Brand+ brand sales grew more than 200% year over year on the first day of its Singles' Day sale
- When
- Quote
开卖首日，速卖通Brand+品牌生意火爆，和去年11月1日大促相比，成交大涨超200%，渗透率突破50%，并涌现出一批新的百万美金品牌。
What happened
AliExpress said Brand+ brand sales on the first day of its overseas Singles’ Day promotion, which opened on November 1, rose more than 200% compared with the same promotional day last year. Brand+ penetration exceeded 50%, and new brands with million-dollar sales emerged. AliExpress launched its Brand+ global expansion plan in 2025 and this year introduced a global growth plan for Chinese brands with Tmall.
Read next
See the full storyAliExpress Reports Brand+ Sales More Than Doubled on Singles’ Day Opening DayThe story so far
AliExpress said Brand+ sales on the first day of its overseas Singles’ Day promotion, which began November 1, rose more than 200% from the same promotional day last year. Brand+ accounted for more than 50% of sales, and new brands reached million-dollar sales, the company said.
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