Amazon Begins Rolling Out Text-Based Alexa Shopping to Select U.S. Customers

Amazon is launching a feature that lets select U.S. customers text Alexa to search for items, add them to a cart, and make purchases. The agent can also manage lists, track prices and orders, compare products, search across the web, and find similar Amazon listings from a shared image. Amazon says the feature will roll out more broadly in the coming weeks.

Amazon is rolling out a feature that lets customers text Alexa for Shopping with a product description or photo, receive matching recommendations, and place an order. The service can also handle grocery requests, gift suggestions, and price alerts. It is starting with a small group of US customers today and is expected to reach millions more in the coming weeks.