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ProductsRunway · X· @runwayml·· 2 hours ago

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Runway Ads turns creative direction into on-brand video ads for every platform

Who
Runway
What
introduces Runway Ads, a tool that creates on-brand video ads for multiple platforms and optimizes them based on performance

What happened

If you can describe it, you can run it as a video ad. Runway Ads turns your creative direction into on-brand ads for every platform, then learns what wins and builds the ad to beat it. Teams like @Lovable already use Runway Ads to scale ad creative and cut production time.

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See the full storyRunway Introduces Runway Ads for Creating and Optimizing Video Ads

The story so far

Runway introduced Runway Ads, a tool the company says turns creative direction into on-brand video ads for multiple platforms and uses performance results to create new versions aimed at beating earlier ads. Runway said teams including Lovable already use the tool to scale ad production and reduce production time.

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