OpenAI Is Bringing Verified Business Agents to ChatGPT

What happened

OpenAI is launching verified Business Agents in ChatGPT beta, initially for eligible e-commerce and online service businesses in the US. Users can ask agents about a business’s offerings and follow up with comparisons between products. Businesses can provide agent instructions and context, while Business Hub supports organization verification and offers insights such as mentions in ChatGPT responses and top discovery topics.

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Reported by 5 sources

The story so far

OpenAI has launched Businesses in ChatGPT in beta, letting businesses manage profiles through a Business Hub and eligible US e-commerce and online service businesses create agents that answer customer questions and help compare products. Businesses can claim and verify their profiles, update product and service information, and view engagement insights such as profile views, mentions in ChatGPT responses, and website clicks. Shopify merchants can connect their stores directly. OpenAI says user conversations are not shared with businesses.