OpenAI Launches Business Profiles and Agents in ChatGPT

What happened

OpenAI rolled out a Business Hub where companies can create profiles and, if eligible, launch specialized business agents for ChatGPT users. The profiles are in beta and let companies verify and update product and service information; the Hub also offers limited insights such as profile views, business mentions, and website clicks. The article compares the initiative with Google’s business profiles and notes that OpenAI retired an earlier e-commerce effort in March.

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Reported by 5 sources

The story so far

OpenAI has launched Businesses in ChatGPT in beta, letting businesses manage profiles through a Business Hub and eligible US e-commerce and online service businesses create agents that answer customer questions and help compare products. Businesses can claim and verify their profiles, update product and service information, and view engagement insights such as profile views, mentions in ChatGPT responses, and website clicks. Shopify merchants can connect their stores directly. OpenAI says user conversations are not shared with businesses.