Pennsylvania Enacts Disclosure Law for AI-Generated Advertising

Pennsylvania Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act into law, establishing disclosure requirements for ads significantly modified or generated by AI. The law covers still images, video, audio and text, requires disclosures in the same format as the ad, and applies regardless of where the ad was created. The law exempts parody, satire, commentary, criticism and content that is “evidently fictional.” The Verge reported that ambiguity over what counts as significant modification leaves the scope uncertain. It also reported that the wording suggests disclosures may be required only when synthetic content creates a false consumer perception about a product or service.

Generated by AI from reports · Updated 1 hours ago

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