Tmall Leads Singles’ Day Brand Sales as 124 Brands Top 100 Million Yuan
双11首日：天猫稳居品牌成交主阵地，124个品牌成交破亿
- Who
- Tmall
- What
- reported Singles' Day opening-day sales results, including 124 brands exceeding 100 million yuan in sales
- When
- Quote
开卖4小时，124个品牌成交额破亿，27681个品牌成交额超去年全天，淘宝直播破亿直播间增至14个。
What happened
Tmall said it remained the main platform for brand sales on Singles’ Day, with 124 brands exceeding 100 million yuan in sales within four hours of launch. A total of 27,681 brands surpassed their full-day sales from last year, and 102 new products each generated more than 10 million yuan. The promotion drew 1 million global brands and included 72 million products, with discounts starting at 28% off.
The story so far
Tmall reported that 124 brands each exceeded 100 million yuan in sales within the first four hours of its Singles’ Day promotion. The platform also said 27,681 brands surpassed their full-day sales from last year and 102 new products each generated more than 10 million yuan in sales. Tmall said the promotion brought together 1 million global brands and 72 million products, with discounts starting at 28% off. It described itself as the main platform for Singles’ Day brand sales.
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