Meta says Muse has over 10M users, with shopping a top activity
- Who
- Meta
- What
- reported Muse user growth, usage, and shopping activity
What happened
Meta said its AI app Muse has more than 10 million users, with about 25% of people who set it up now using it daily. Zuckerberg reported that over a quarter of engaged users shopping through Muse had an average purchase size above $200. Meta plans to scale the agent, monetize commerce and paid access, and improve compute cost efficiency by more than 10x in the next year.
The story so far
Meta said its AI app Muse has more than 10 million users and that about 25% of people who set it up now use it daily, as the company outlined plans to expand the agent and charge for commerce and advanced AI access. On Meta’s third-quarter earnings call, Mark Zuckerberg said more than a quarter of engaged users shopping through Muse had an average purchase size above $200. Meta intends to keep Muse free for most users while taking a percentage of commerce conducted on the platform. Power users would pay for access to the most advanced AI models or additional tokens. The company also said it aims to improve compute cost efficiency by more than 10x over the next year.
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