Tencent’s Green Bubble Mini Program Reaches 143 Million Monthly Users
腾讯绿泡泡短剧小程序月活过亿，10月首周周活环比增长44.1%
- Who
- Tencent
- What
- reported Green Bubble short drama mini program's user growth and ad investment
- Quote
从知情人士处获悉，根据QuestMobile的数据，截至今年8月，腾讯绿泡泡短剧小程序月活跃用户规模已过亿级，达1.43亿。
What happened
Tencent’s Green Bubble short drama mini program had 143 million monthly active users as of August, according to QuestMobile data cited by people familiar with the matter. In the first week of October, it recorded 89.68 million weekly active users, up 44.1% from the first week of September. DataEye tracked 43,000 ad creative sets from Oct. 1–7, with average daily placements up 57% from the week before the holiday.
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See the full storyTencent’s Green Bubble Short Drama Mini Program Reaches 143 Million Monthly Active UsersThe story so far
Tencent’s Green Bubble short drama mini program reached 143 million monthly active users as of August, according to QuestMobile data cited by people familiar with the matter. Its weekly active users reached 89.68 million in the first week of October, up 44.1% from the first week of September. Advertising activity also increased: DataEye tracked 43,000 ad creative sets for Green Bubble from October 1–7, with average daily placements up 57% from the week before the holiday.
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