Spotify’s current AI bet is about being the music service that agents choose

What happened

Spotify wants to become the media service people access through any AI agent, Co-CEO Gustav Söderström told investors during its earnings call. It integrates with Meta’s Muse, ChatGPT, and Claude, and Söderström reported strong adoption within these agents. He said Spotify handles requests through its own systems using listening history for personalization, rather than sending listener data to partners.

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The story so far

Spotify has integrated with Meta’s Muse, ChatGPT, and Claude as it seeks to become the media service people use through any AI agent, Co-CEO Gustav Söderström told investors, reporting strong adoption through those integrations. Söderström said Spotify processes requests through its own systems and uses listeners’ listening history to personalize results, rather than sending listener data to its partners. He described the strategy as a way to turn the growth of AI agents into a benefit for Spotify.