Adam Mosseri Says Negativity Around AI Will Get Worse

What happened

Instagram head Adam Mosseri said anxiety, frustration, and anger about AI are likely to keep growing, particularly in creative industries, as people worry about their work, safety, and being left behind. He said Instagram does not rank AI creators differently, but questioned whether it ranks AI content as well as non-AI content.

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The story so far

Instagram head Adam Mosseri said he expects public anxiety, frustration, and anger about AI to grow over the next couple of years, particularly in creative industries, and questioned whether Instagram ranks AI content as well as non-AI content. Mosseri linked the unease to people’s concerns about their work, safety, and being left behind. He said some of the frustration and anger would be founded and some unfounded, with consequences for people beyond the technology industry. On Instagram’s treatment of AI, he said the platform does not rank AI creators differently, while expressing uncertainty about how well it ranks their content compared with non-AI content.