How Instinct is holding its ground as the hottest AI agent against competition from Muse and Dots
Instinct was the buzziest AI agent around — can it survive Muse?
What happened
Instinct entered the AI agent market with an invite-only, no-marketing, no-app approach, using iMessage, WhatsApp, and email to handle everyday tasks like booking swimming lessons, scheduling eye doctor appointments, and processing Ikea returns, reaching a $10 billion valuation by the end of September. With OpenAI's Dots and Meta's Muse both entering the space, founder Noah Shinn says Instinct focuses solely on being a personal assistant for daily life, and its test performance is on par with the other two agents.
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