Cal AI’s Influencer Strategy Helped Drive Its Viral Growth
When it came to Cal AI’s viral success, a small army of influencers paid off
What happened
Cal AI founder Zach Yadegari said the company’s rapid growth came largely from paying influencers to promote its calorie tracking app. An early influencer post brought about 1,000 new users in two days, and Cal AI generated over $30 million in revenue over two years before MyFitnessPal acquired it in March for an undisclosed amount.
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