Google expands AI Search ads globally as core ad growth slows
- Who
- What
- expanded ads in AI Mode into international markets
- Quote
Today, we’re announcing the expansion of ads in AI mode into international markets alongside multi-turn ads and AI mode in the U.S.
What happened
Google announced an international expansion of AI Mode ads during Alphabet’s third-quarter earnings call as Search revenue growth slowed to 12%, from 17% in the second quarter and 19% in the first. Google said sponsored product listings in AI Mode already have click-through rates comparable to organic listings. The company also announced multi-turn ads in AI Mode in the U.S.
Read next
See the full storyGoogle Expands AI Mode Search Ads Internationally and Adds Multi-Turn Ads in the U.S.The story so far
Google announced it is expanding ads in AI Mode to international markets and introducing multi-turn ads in AI Mode in the U.S., as growth in its Search revenue slowed. During Alphabet’s third-quarter earnings call, Google said Search revenue grew 12%, down from 17% in the second quarter and 19% in the first. The company also said sponsored product listings in AI Mode already have click-through rates comparable to organic listings.
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