Instagram adds AI 'creative assistant' to Edits app to advise creators on what to post
Instagram is adding an AI ‘assistant’ to tell you how to post
- Who
- meta
- When
What happened
Instagram announced an AI Creative Assistant in its standalone video-editing app Edits. It can access account data such as likes, views, retention, and shares to answer creators' questions about trends, differences in video performance, and content ideas. The feature is free for creators; users who exceed the usage limit will need to buy a Meta One subscription.
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