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Industry雷锋网·· 23 hours ago

Doushengsheng’s Growth Slows as Douyin Local Services Shifts Toward Profitability

抖省省诞生7个月:引流灌溉、重金猛推,日活2000万后急速降温

What happened

Leiphone reports that Doushengsheng’s rapid user growth slowed as Douyin Local Services cut subsidies and raised commissions to pursue profitability. QuestMobile data cited in the report puts daily active users at 22.6 million in July, with monthly growth slowing markedly. Some restaurant chains subsequently reduced supply to the app, while September changes raised advertising’s weight in employee performance assessments to 80% in some service retail categories.

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