How Itaú Is Building Generative AI for Its Entire Customer Base
How Itaú is building generative AI for its entire customer base
What happened
Itaú is applying its AI First strategy to customers and employees in Brazil’s highly regulated financial sector. Its approach includes ia.i, a conversational interface, and IARA, a governance platform.
The story so far
Itaú is applying its AI First strategy to customers and employees in Brazil’s highly regulated financial sector, with an approach that includes the conversational interface ia.i and the governance platform IARA, according to OpenAI. The bank’s effort brings together customer and employee uses of AI with a platform for governing that use.
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