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IndustryOpenAI News·· 8 hours ago

How Itaú Is Building Generative AI for Its Entire Customer Base

How Itaú is building generative AI for its entire customer base

What happened

Itaú is applying its AI First strategy to customers and employees in Brazil’s highly regulated financial sector. Its approach includes ia.i, a conversational interface, and IARA, a governance platform.

The story so far

Itaú is applying its AI First strategy to customers and employees in Brazil’s highly regulated financial sector, with an approach that includes the conversational interface ia.i and the governance platform IARA, according to OpenAI. The bank’s effort brings together customer and employee uses of AI with a platform for governing that use.

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