Celebrity AI deepfakes spread on Instagram amid gaps in likeness protections
Nobody is safe from celebrity AI deepfakes
What happened
The Verge reports that AI-generated celebrity images and videos circulate widely on Instagram, sometimes misleading fans, gossip outlets, and Google’s AI overviews. A fake image of Mia Goth drew nearly 500,000 likes before Instagram removed the account for impersonation. Meta exempts still images from mandatory AI labeling, while YouTube offers likeness detection and says it removed over 95 percent of videos reported for takedown through that program in the first half of 2026.
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