Meta develops AI tool to identify ads secretly directing children to child sexual abuse material
Meta rolls out new AI tools to detect ads that secretly lead to child sexual abuse material
- Who
- meta
- When
What happened
Meta is rolling out a new AI tool to identify ads that appear normal but direct users off-platform to illegal child sexual abuse material. It has also added an LLM system to detect this kind of 'signposting'. In the first half of 2026, Meta acted on 33.2 million pieces of child sexual exploitation content on Facebook and Instagram; its systems found more than 97% before users reported them. In India during the same period, Meta acted on 5.3 million pieces, with more than 98% detected proactively.
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