Meta’s Muse reaches 10 million U.S. downloads in its first 40 days
Meta’s Muse hits 10M U.S. downloads in 40 days, a milestone reached by only 11 other apps
- Who
- Sensor Tower
- What
- reported Muse's U.S. download milestone and app retention data
- Quote
According to new data from market intelligence provider Sensor Tower, Muse has seen 10.9 million downloads since its September debut, 10.2 million of which were in the United States.
What happened
Meta’s AI companion Muse reached 10.2 million U.S. downloads in its first 40 days, a milestone only 11 other mobile apps have achieved, according to Sensor Tower. Its U.S. retention rates were 30% after 7 days and 23% after 14 days, compared with rival averages of 19% and 16%. Meta allocated 39% of its advertising spending to Muse in October, up from 23% last month.
The story so far
Meta’s AI companion Muse reached 10.2 million U.S. downloads in its first 40 days, according to Sensor Tower, making it one of only 12 mobile apps to reach that milestone. Sensor Tower reported 10.9 million downloads overall since Muse’s September debut; the app is currently available only in the U.S. and Canada. Sensor Tower put Muse’s U.S. retention rates at 30% after seven days and 23% after 14 days, compared with rival averages of 19% and 16%, respectively. Meta also increased Muse’s share of its advertising spending to 39% in October, up from 23% in September.
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