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ResearchImport AIRelayed· Jack Clark·· 2026-06-22

Oxford and partner study finds AI's persuasive writing consistently beats human experts, with 10.8 percentage points more real donations

Import AI 462: Superpersuasion; self-sustaining AI; paths to ASI

What happened

Researchers at Oxford, the UK's AI Safety Institute, Stanford, and the London School of Economics ran four experiments with 6,923 participants and 18,978 conversations. They found that AI systems consistently outperformed human experts at text-based persuasion, even when experts chose their own topics, researched in advance, and were offered a £1,000 prize incentive.

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