What happened
During Douyin Mall’s 2026 Double 11 shopping festival, brands combined platform campaigns, consumer coupons, creator content and live-streaming to drive sales. The article highlights Charlotte Tilbury’s limited-edition compact, which accounted for more than 60% of its GMV, and Midea’s ranking first in the range hood category during the opening promotion, with brand GMV up more than twofold compared with the previous period.