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OpinionTechCrunch · AI· Anthony Ha·· 3 hours ago

Apple CEO John Ternus Says It Won’t Ship AI for AI’s Sake

Apple CEO says the company doesn’t ‘want to ship AI for AI’s sake’

Image: TechCrunch · AI
Who
John Ternus
What
said Apple does not want to ship AI for AI’s sake

What happened

In a Wired interview with Steven Levy, Apple CEO John Ternus said the company plans to use AI in new products but does not want to ship it for its own sake. He said Apple’s goal is to build products people love without requiring them to think about whether AI or traditional software made them work.

Read next

See the full storyJohn Ternus Says Apple Will Use AI Without Making It the Point

The story so far

Apple CEO John Ternus said the company plans to use AI in new products but does not want to ship it for its own sake. In a Wired interview with Steven Levy, Ternus said Apple’s goal is to build products people love without requiring users to think about whether AI or traditional software makes them work.

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