Anthropic Renames Claude Max Plans and Removes Five-Hour Limits for Verified Ultra Users

What happened

Anthropic has renamed Claude Max 5x and Max 20x to Max and Ultra, keeping monthly prices at $100 and $200, respectively, and is removing five-hour usage limits for verified Ultra accounts. Ultra’s weekly allowance remains unchanged at 10 times Pro’s allowance; most existing subscribers are receiving the change, while new accounts await automatic verification. Claude subscription product lead Mike Overell apologized for confusing naming that described a 20-fold five-hour allowance despite a 10-fold weekly allowance.

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Reported by 5 sources

The story so far

Anthropic has renamed Claude’s Max 5x plan to Max and Max 20x to Ultra, keeping monthly prices at $100 and $200, respectively, and has begun removing the five-hour usage limit for verified Ultra accounts. Anthropic said existing subscribers need to take no action. QbitAI reported that the limit removal is rolling out to most existing Ultra subscribers, while new accounts must first complete automatic verification. Ultra’s weekly allowance remains unchanged at 10 times Pro’s allowance, according to QbitAI. The outlet also reported that Claude subscription product lead Mike Overell apologized for the confusing previous name: Max 20x described a five-hour allowance 20 times Pro’s, even though its weekly allowance was only 10 times Pro’s.