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IndustryBaoyu · X· @dotey·· 2 hours ago

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Anthropic’s First Growth Hire Austin Lau Joins OpenAI

Who
Austin Lau
What
joined OpenAI
Quote
I recently joined @OpenAI 🫡

What happened

Austin Lau, whom Anthropic hired for its first growth role, recently joined OpenAI, he said in a post. Lau said he helped build Anthropic’s growth team and worked on some of the most challenging problems of his career. According to a July 2024 Passionfroot interview, his role focused on getting more people to use Claude.

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See the full storyAustin Lau Leaves Anthropic Growth Role for OpenAI
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Anthropic 第一位增长岗位员工 Austin Lau 加入 OpenAI

先说"增长"是做什么的。产品做出来以后,要有人负责让更多人知道它、来试用、并且一直用下去,具体包括投广告、让搜索引擎更容易搜到、优化注册流程、给新用户发使用引导邮件等。科技公司把做这类事的团队叫"增长团队"。

据营销平台 Passionfroot 2024 年 7 月对 Lau 的采访,他是 Anthropic 招的第一个增长岗位员工,任务是让更多人用上 Claude(Anthropic 的 AI 聊天助手)。在这之前,他在 Dropbox、Notion 等软件公司做增长营销。

Anthropic 今年 1 月专门发文介绍过他的工作方式。文章说,Lau 之前从没写过代码,用 Claude Code 给自己做了两个工具:
一个是设计软件 Figma 的插件,点一下就能批量生成多种版本的广告图;
另一个用来写谷歌搜索广告的文案,写完能直接导出可上传的文件。

文章说,原来做一条广告要 30 分钟,现在 30 秒。

Lau 在帖子里说,他在 Anthropic 参与搭建了增长团队,和很多很有才华的人共事,处理了职业生涯里最难的一些问题。

他还顺带比较了两家公司:Anthropic 的咖啡和饮料更好,OpenAI 的零食更好。

背景资料:
Anthropic 文章 https://claude.com/resources/articles/how-anthropic-uses-claude-marketing ;
Passionfroot 采访 https://www.passionfroot.me/blog/anthropics-austin-lau-on-building-your-growth-engine

Quoted postaustin lau@helloitsaustin
lots of news breaking these days so I may as well sneak mine in if anyone cares and share that I recently joined @OpenAI 🫡 my time at Anthropic was a fever dream in the best way possible. got to help build the growth function, work alongside some really really talented people, and tackle some of the most challenging problems of my career. incredibly grateful for the experience and excited for what’s ahead. also in case you were wondering, Ant has better coffee/drinks and OAI has better snacks.
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The story so far

Austin Lau recently joined OpenAI after helping build Anthropic’s growth team, he said. Lau described the work as involving some of the most challenging problems of his career. At Anthropic, he held the company’s first growth role, focused on getting more people to use Claude.

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